Privacy Policy

1. Personal Information

Collected when you create an account, place an order, sign up for newsletters, or contact us.

Includes:

• Name, email address, phone number

• Billing and shipping address

• Payment details (handled securely by RazorPay; not stored on our servers)

 

2. Transactional Information

• Order details (product type, quantity, price, discounts, transaction ID)

• Delivery and return history (linked with Refund & Return and Shipping Policies)

 

3. Technical & Behavioural Information

• IP address, device type, browser information

• Pages visited, clicks, time spent on site

• Cookies, session logs, and analytics data

 

4. User-Generated Content

• Reviews, ratings, comments, and images uploaded to the website or social media channels

5. How We Use Your Information

1. Order Fulfilment & Delivery

   • Process and ship orders per our Shipping & Delivery Policy

   • Coordinate returns or replacements per our Refund & Return Policy

2. Customer Support & Communication

   • Respond to inquiries and support requests

   • Send transactional updates (order confirmation, shipping updates, refunds)

3. Marketing & Promotions

   • Send newsletters, offers, and updates (only if consent provided)

   • Personalised product recommendations based on browsing/purchase history

4. Fraud Prevention & Security

   • Verify payments and prevent unauthorised transactions

   • Detect and prevent abuse of site functionality or policies

5. Legal Compliance

   • Retain data for statutory obligations (GST, accounting, consumer protection)

   • Assist in resolving disputes under T&C and Indian law

3. Information Sharing & Disclosure

BlueFever will never sell or rent personal data. Data may be shared only in the following contexts:

Note: Sharing is strictly limited to what is necessary to fulfil the service.

4. Cookies & Tracking

• Cookies & Similar Technologies: Used to improve website experience, remember user preferences, and analyse traffic.

• Analytics: Google Analytics or similar services for insights on product performance, user behaviour, and site optimisation.

• Advertising & Personalisation: Only for users who have opted in.

• Opt-Out: Users can disable cookies via browser settings; some website functions may be limited.

5. Data Retention

• Personal Data: Retained as long as required for account maintenance, order processing, marketing (if consented), or legal obligations.

• Transactional Data: Retained per GST and accounting laws (typically 6–8 years).

• Inactive Accounts: Data may be anonymised or deleted after prolonged inactivity (unless legal obligations require retention).

6. User Rights

As a user, you have the right to:

1. Access your personal data

2. Correct or update information

3. Request deletion (subject to legal obligations)

4. Withdraw consent for marketing emails

How to Exercise Rights: Email accounts@bluefever.in with a detailed request.

7. Security Measures

• Data is stored securely with encryption, firewalls, and access controls.

• Payment data is handled only by RazorPay; BlueFever does not store card numbers or sensitive payment information.

• Regular audits and monitoring are conducted to prevent unauthorised access or data breaches.

8. Third-Party Links

• The website may contain links to third-party sites. BlueFever is not responsible for their privacy practices.

• Users are encouraged to read the privacy policies of linked websites.

9. Children’s Privacy

• We do not knowingly collect personal data from children under 18.

• If discovered, such data will be deleted immediately.

 

10. International Transfers

• Currently, data is stored and processed in India.

• Future international operations may involve cross-border transfers; users will be notified, and appropriate safeguards will be applied.

11. Breach Notification

• In case of a data breach, BlueFever will:

  • Notify affected users via email

  • Take steps to mitigate impact

  • Report to regulatory authorities if required by law

12. Changes to Privacy Policy

• BlueFever may update this policy from time to time.

• Latest version always on the website.

• Significant changes will be communicated via email/newsletter.

13. Cross-References

• Terms & Conditions: Governs overall legal relationship and website use.

• Refund & Return Policy: Data collected for processing returns/refunds.

• Shipping & Delivery Policy: Data used for fulfilment and shipment tracking.

• Consent: Marketing communications are opt-in only, per applicable laws.

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For questions, complaints, or requests regarding privacy please contact us at:

📧 accounts@bluefever.in
📞 +91 9270442424
🕒 Monday–Friday, 10 AM – 6 PM IST